Posted on :Thursday , 25th August 2022

Aviareps, leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, will open two new offices in Dar es Salaam, Tanzania, and Nairobi, Kenya in October 2022.

The new owned offices will create a permanent Aviareps presence in Tanzania and Kenya to provide specialized GSA representation services as well as marketing and public relations support, tailored to aviation and tourism brands seeking to expand their market presence in Tanzania and Kenya. With the international expertise, networks and know-how and a specialized team in place, Aviareps will provide professional support and on the ground expertise to help clients grow in Tanzania and Kenya.

The launch of Aviareps Tanzania and Aviareps Kenya will extend the Aviareps international network to 65 offices in 58 countries.

Edgar Lacker, CEO Aviareps: “We are excited to expand our office network in Africa and look forward to offering our GSA, public relations and marketing services in Tanzania and Kenya to our existing and to new clients. We see a huge potential in the markets, especially for the aviation industry. The positive economic developments in Kenya and Tanzania in the last years are opening the doors for tourism to the citizens. We expect demand for international travel to increase and see this as a unique opportunity for airlines and destinations to grow in Tanzania and Kenya. I’m sure that many of our international clients and those seeking representation in Tanzania or Kenya will take the opportunity to grow with Aviareps in these markets.”

Kenya and Tanzania are both among the African countries with the fastest growing and most developed economies. Tanzania had an average real GDP growth rate of 6.3% over the past decade (2010-2019). In 2021, the GPD of Tanzania grew by 4.3% and reached USD 67.8 billion. 2020 marked an important milestone for Tanzania, when it formally graduated from low-income country to lower-middle-income country status. Kenya also recently reached lower-middle income status, and has successfully established a diverse and dynamic economy. 

Over the past decade, Kenya has made significant political and economic reforms that have contributed to sustained economic growth, social development, and political stability gains. Between 2010 and 2018, Kenya had an annual average GDP growth of 5.9% and reached a GDP of USD 110 billion in 2021. Though Kenya’s economy was severely disrupted by the Covid-19 pandemic, it has staged a strong recovery, according to the World Bank. As the countries’ economies strengthen, a growing interest in domestic and international travel is expected in Kenya and Tanzania.

The most important airports in Tanzania are Julius Nyere International Airport in Dar es Salaam, served by 20 airlines, Kilimanjaro International Airport in Arusha, served by 13 airlines, and Abeid Amani Karume International Airport in Zanzibar, served by 8 airlines. Tanzania’s biggest airline is the national carrier Precision Air. Kenya’s largest airport is Jomo Kenyatta International Airport in Nairobi, served by 39 airlines, followed by Mombasa Moi International Airport in Mombasa, served by 9 airlines. The main carrier in the country is the national airline Kenya Airways.

Aviareps Tanzania and Aviareps Kenya will be run under the regional leadership of Gilles Gosselin, Vice President Africa and General Manager France. With the addition of the offices in Dar es Salaam and Nairobi, the Aviareps Africa network will grow to a total of four countries, including the already existing offices in South Africa and Tunisia.