Posted on :Thursday , 28th July 2022

International professional services firm Deloitte recently released the 2022 edition of its Africa CEO Survey that shares the perception of African private sector leaders on key issues and challenges, and documents and analyzes their approach to a series of fundamental aspects of their business model.

The survey collects data and perceptions from 194 CEOs, operating in over 50 African countries, across all regions: North Africa (13%), East Africa & Indian Ocean (18%), West Africa (40%), Central Africa (16%) and Lusophone & Southern Africa (13%).

These CEOs are asked to answer 35 questions addressing 5 fundamental aspects of their business model: strategy, financing & governance, innovation, human capital, and sustainability.  

In his foreword, Emmanuel Gadret, Managing Partner of Deloitte Francophone Africa says: “After the last two years marked by health and economic crises, 2022 already seems to represent a year of growth that offers a more favourable environment for the continent to reinvent itself.”

The survey also includes Deloitte’s Africa Investment Attractiveness Index based on 2 main criteria: market access/size and business environment.  

Deloitte stresses that the index aims to provide an overview of the investment appetite of private sector leaders but it is not designed to analyze investment conditions or rank the ease of doing business in a given country.

In 2022, the most attractive investment destination is Ivory Coast, while Tanzania ranks 8th, and 3rd in East Africa after Kenya ranks 5th and Rwanda ranks 6th.