Aisin Original Parts Manufacturer Enters Nigeria Market

Posted on :Thursday , 5th November 2015

Aisin, world renowned original auto equipment manufacturers, OM, has introduced its range of products into the Nigerian market with a mission to rid the nation's auto market of fake vehicle spare parts, and promote safe driving culture in the country.

Aisin is a world leading auto spare parts supplier to renowned automobile manufacturing companies across the world, especially the Japanese including Toyota, Honda, Mitsubishi among others.

The company marked its entry into Nigeria recently as it announced its alliance with Star Sewing Machine to deliver quality products at affordable rate.

The firm is coming to the country about 50 years after commencing operations globally.

The General Manager, Sales and Marketing, Aisin Asia, Abdel-Qader Abu-Hijleh, said the company supplies one third of the entire parts that make up every Toyota vehicle.

He said: "In every Toyota vehicle, there are about 30,000 parts and Aisin provides 10,000 of those parts," adding that the spare part firm was also feeding other automakers with vehicle components.

Apart from the Japanese brands, he said the firm was also supplying spare parts to BMW, Mercedes-Benz, Volkswagen, Volvo and Mini.

He lamented the high volume of fake products in the market and stressed the need for collaboration with well-meaning stakeholders to flush out fake auto parts from the country.

He said: "We are here to fight imitation. The problem of this market is imitation. Imitation products not only damage vehicles but also destroy lives of the people and throw families of its victims into prolonged sorrow."

Abu-Hijleh also explained how the company planned to send producers and dealers of fake auto products out of business in Nigeria.

According to him, Aisin will collaborate with relevant government agencies and other stakeholders, including auto spare part buyers, to educate the people through seminars on how to distinguish fake products from genuine ones.

He also said that the company would make its spare parts quality specification available to the regulatory agencies such as the Standards Organisation of Nigeria and the Nigeria Customs Service, for the purpose of identifying fake products and stop their entry and circulation in the nation's market.

Abu-Hijleh said: "We have, for the after-sales market, genuine products such as lubricants, water pumps, brake pads and clutches. And we intend to introduce more products in the future."

"Our intention is to educate the customers in Africa, including Nigeria, about the good products and the danger of counterfeit products. We hope to work with different groups and government agencies."

He described the Nigerian market as big, with a lot of potential to be one of the best in Africa.

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