Posted on :Saturday , 22nd September 2018

Tanzania offers many opportunities and the 21st Autoexpo Africa scheduled for November 2018 in Dar es Salaam is one of the mainstream avenues for marketing a global brand like Hyundai to the East African region. The company is preparing to introduce new products and is working on expanding its portfolio of vehicles to cater to the next generation car owner. Hyundai believes that people’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents an individuals’ lifestyle, and has become an integral part of their lives. At the same time, the automobile industry has experienced a seismic change in the way a car is designed. As a Prime Platinum Sponsor at the Autoexpo Tanzania, Hyundai East Africa Ltd, aims to attract the consumer car owners and commercial vehicle owners to increase its market base and expand its domination in the region. 

Hyundai Motor Vehicles are known for its fresh style and top dynamic performance with world class reliability. The Hyundai East Africa Limited was established in 1991, with its core activities focused on Hyundai motor vehicles (sales, parts & services). The group began its East African operations in Tanzania and has since diversified into a multi core business. Hyundai Automobile Distributor agreement was signed in the name of Hyundai East Africa Ltd. The initiation of Hyundai business coincided with Tanzania’s liberalization policy.

“We Build a Better Future” is Hyundai’s slogan and promise which has been instrumental in guiding the company. The vehicles are known for their reliability, superior performance and sustained trouble free operation towards which the Hyundai Team in East Africa is committed to and which reflect in their constant endeavors. Hyundai Motor Company has grown rapidly to become one of the largest automakers in the world. Backed by world class production capability and superior quality, the company has now reached a point where there is a great need for a qualitative approach to bring bigger ideas and relevant solutions to the new generation of customers.

This is an opportunity to move forward and the new brand slogan encapsulates their willingness to take a big leap. Led by the new slogan and the new thinking underlying it, the aim is to become a company that keeps challenging itself to unlock new possibilities for people and the planet.

The East African market and especially Tanzania is witnessing a transformation with increased spending capability and the demand for better quality products the motor vehicles industry is destined to grow. At the 21st Autoexpo Africa – Tanzania, Hyundai East Africa Ltd. will be showcasing strong market leading vehicles alongside some of the newest entrants to the Hyundai stables. 

Leading from the top is the 2018 Hyundai Creta, as the perfect SUV, this outstanding Compact Sports Utility Vehicle is extremely affordable, while still offering ample interior space, rugged off-roader looks, higher ground clearance and an abundance of safety as well as comfort features and an unforgettable mix of SUV styling and Hyundai’s fluidic design language.  This is a vehicle that is easily going to find itself at the heart of many a car loving Tanzanian family. 

Not to be left behind, the SUV line-up also features the Santa Fe. Having taken the world by storm the Hyundai Santa Fe defines the very phrase “global phenomenon”. With its unmatched power and an inspired design, it is set to bring “sports” back into SUV. The Santa Fe experience goes beyond the ride smoothness. Now there is the satisfaction of doing more for the environment and saving more fuel costs. The R2.2 CRDi Engine delivers great output and fuel efficiency at the same time.

Family mobility requires more than just a convenient mode of transportation. Drive the Accent, and immediately, you’re struck by the quiet ride, the generous interior space and the abundance of up-to-the-minute technology. You will notice something else too: the fuel gauge hardly drops. That’s because Hyundai engineers have devised one of the most fuel efficient engines. Style, technology, safety – it’s easy to recognize what makes Accent such a head turning compact car. Now here’s the hatchback version to build on the credentials, offering all you need when it comes to load-carrying practicality.

The Hyundai H1 is certainly one of the most dominant vehicles in the MPV market with its ability to transport either a large amount of luggage or accommodate many commuters. The Hyundai H1 has remained a firm favorite over the past couple of years with in the tourism and transportation industry, it’s even the perfect fit for a family in general. The H-1 delivers excellent performance and fuel economy. Passive safety features include a sturdy body/chassis unit, a full complement of air bags and optional anti-lock brakes.

The Autoexpo Tanzania will also feature the all new Sorento from KIA Motors. The new Kia Sorento provides an outstanding combination of design and performance, featuring sophisticated styling and an available all-new, 290-hp 3.3L Gasoline Direct Injection (GDI) V6 engine. With available third-row seating and a spacious interior that’s even roomier than before, the Kia Sorento can comfortably accommodate up to seven people. Technologically advanced, available features include blind-spot detection and the new UVO eServices2 infotainment system with voice-command navigation. The Sorento is also equipped with advanced active and passive safety features designed to ensure peace of mind by helping the driver stay in control. Reflecting Kia’s commitment to America, the Sorento is proudly built in West Point, Georgia, USA.

With East African countries renewing focus and efforts on re-boosting the economy freeing up the consumer spending capabilities, the demand for consumer vehicles and parts including after-market is expected to rise. Tanzania offers many opportunities which cannot be ignored due to the strategic location and the resilient market. With a good infrastructure to support expansion and growth Hyundai looks to aggressively maintain its market dominance in the coming years.