Posted on :Monday , 27th February 2023

According to a ranking released by the Spanish consulting company Bloom Consulting, Kenya is the seventh most appealing African nation for trade.

From the 12th position in the previous assessment, where it was ranked behind Nigeria, South Africa, Ghana, Morocco, Egypt, and Ethiopia, Kenya rose five spots in the most recent rankings. Additionally, the report noted that Kenya was listed among the top 10 nations for the first time since the report's inception in 2003.

From the 12th position in the previous assessment, where it was ranked behind Nigeria, South Africa, Ghana, Morocco, Egypt, and Ethiopia, Kenya rose five spots in the most recent rankings.

Additionally, the report noted that Kenya was listed among the top 10 nations for the first time since the report's inception in 2003.

But in the global ranking of the most trade-friendly nations, Kenya came in at place 71.

"Kenya merits praise for becoming a Top 10 nation for the first time. Competitors in areas like Tanzania and Mozambique were left in the dust by the East African nation, according to the report.

The consulting company also credited the progress in Kenya to a rise in global curiosity about the country's natural resources, agricultural industry, and economy.

It also mentioned the increasing entrepreneurial sector and the increased interest in Kenya's digital economy.

"Kenya's performance online stuck out. An increase in digital demand across a number of its economic sectors may be the cause of its improved score, according to the study.  

The rankings of Uganda and Botswana, which both improved from the previous report by five and eight places, respectively, were also praised.

The United States fell for the first time since 2003, according to Bloom Consulting, which placed the United Kingdom at the top of the worldwide list.  

The Bloom Consulting ranking was created as a means of assessing the potential long-term effects that international views and reputation may have on each nation's brand.

The report combines economic performance, national branding strategy, and online presence on trade-related subjects to evaluate a country's attractiveness in the field.