Toyota\'s drive to expand in Africa

Posted on :Monday , 14th September 2015

Car manufacturer Toyota is well known, but Toyota Tshusho less so. We spoke to the trading subsidiary to find out more about its African operations.

Toyota Tsusho, established in 1948, is the sole general trading company within the Toyota Group. It has some 53,000 employees and its global network encompasses Japan, approximately 90 other countries and over 950 consolidated companies.

Since its foundation, we have been involved in the vehicle manufacturing and sales supply chain. We have been engaged in development of resources such as rare earth and lithium, offering our own unique added value.

With the evolution of vehicles and increased environmental awareness of the customer, we are working to further expand our existing strengths in the automotive sector while pursuing ecological synergies.

Toyota Tsusho aims to enhance its revenue base in the automotive and mobility domain. In recent years the expectations in vehicles have expanded to include environmental measures, safety and comfort. Additional developments in the automobile industry include weight and size reduction, local procurement and other environmental changes. Consequently, it is necessary to offer business solutions that meet our customer needs in all regions and sectors.

For example, in upstream fields in the automotive domain, Toyota Tsusho was the first Japanese company to participate in a lithium resource development project, which is essential to the growth of plug-in hybrid vehicles and electric vehicles.

In midstream fields, Toyota Tsusho has been developing industrial parks to meet the needs of Japanese automobile and parts manufacturers looking to expand and develop markets overseas.

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