Posted on :Monday , 3rd June 2024

Tanzania's top beer brand, Serengeti has debuted Serengeti Lemon, a new product innovation, along with a refreshed brand image. The relaunch honours the Serengeti's rich history and demonstrates its commitment to capturing Tanzania's spirit of growth and resiliency.

Serengeti has grown to become the biggest bottled brand in East Africa since its launch in 1996. The new appearance resonates with Tanzania's vibrant vitality and represents the Serengeti's path of growth and transformation.

“We are ecstatic to start this amazing journey, which opens a new chapter in the history of the Serengeti. We are reaffirming our dedication to providing our customers with amazing experiences with our new look and cutting-edge goods including Serengeti Lager, Serengeti Lite and the newest addition, Serengeti Lemon. Because of Tanzanians' passion and pride, Serengeti, a relatively new brand that launched in 1996, has developed into the largest bottled brand in East Africa,” according to Obinna Anyalebechi, Managing Director of Serengeti Breweries Limited (SBL).

As the head of beer for Serengeti, Rhona Namanya, expressed similarly, saying that the beer "represents the vibrant spirit and essence of Tanzania; Serengeti is more than just a beer." Our relaunch is evidence of our commitment to maintaining our heritage while adopting a progressive mindset.

Serengeti also revealed its collaboration with Tanzanian music icon Diamond Platnumz as the brand ambassador during this historic event. Acknowledged for his charm and strong bond with Tanzanian viewers.

Diamond Platnumz is a nice addition to the Serengeti family. Obinna Anyalebechi said, "His dynamic presence and cultural influence make him the perfect ambassador to represent our brand." Like Serengeti has expanded with the Tanzanian people, we expect an exciting adventure ahead with Diamond by our side as we create experiences that our customers won't soon forget.

Diamond said, "I am thrilled to join the Serengeti family!" in agreement with the thoughts expressed. It's a source of pride to work with a company that embodies Tanzania's enthusiasm and vitality.