Posted on :Wednesday , 15th October 2014

According to the East African, the company launched its drive to have more of the country's used polyethylene terephthalate (PET) recycled, in collaboration with bottle maker Safepak and the Highlands Mineral Water Company. The three organisations aim to be recycling 70 per cent of the plastic containers they release to consumers by 2015. Bob Okello, public affairs manager for Coca-Cola East and Central Africa, told the news provider that it was time for businesses to be seen doing something about Kenya's "plastic menace". "Ultimately, we envision a country in which our packaging is no longer seen as waste, but as a valuable resource for future use," he added. Earlier this week, the Coca-Cola Company pledged to increase its investment in the Philippines by $1 billion over the next five years, in a bid to strengthen its manufacturing, distribution and new product development in the country.