Posted on :Friday , 4th May 2018
The National Alcohol & Liquor Factory (NALF) has announced the launch of ‘National Vodka’ their newest brand of alcohol. This new range has been long-awaited and has been launched after a whole year of growing speculation. National Vodka hit shelves last month and is now easily available in stores.
This new line will be sold in 750ml bottle and will have an alcohol content of 40 percent. It will join a stable of other locally bottled vodka drinks like Black Lion and Abyssinia. The vodka will be packaged in a 0.75 litre bottle and sold for around 100 Br. The bottles will be packed in a box, which can hold one, two, six and 12 bottles at once.
“Although we have a long-term plan, we have planned to initially distribute to specific places such as bigger hotels and supermarkets,” Alem Walday, sales team leader at the Factory told Fortune, adding that the state-enterprise has likewise installed a machine for the production of the vodka.
The company also launched products like Apple and Coke areage last year alongside a line of 15 types of labels. Ranging from 24 to 43 percent alcohol content.
“As many Ethiopians consume beer, there is still a large potential for high revenues, but that requires a good market strategy,” Getie Andualem (PhD), a senior marketing instructor and researcher at the Addis Abeba University (AAU). “With good promotion and competitive pricing that profitability will come.”
The state-owned company will also continue to export its products alongside National Vodka abroad in countries like Kenya, South Sudan and Israel.
The state enterprise exports its products to Kenya, South Sudan and Israel. It also has plans to begin shipping products to China, the United States and South Africa.
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