Ethiopia is in the midst of a sustained growth surge that is setting ambitious targets for improvements in the health and medical sector because of its potential to contribute to improved health outcomes. At the forefront of this ambition is DENTEXPO AFRICA - ETHIOPIA, being launched concurrently with MEDEXPO AFRICA - ETHIOPIA.
After the resounding success of DENTEXPO AFRICA 2016 - East Africa's first international trade exhibition on dental products, equipment, instruments, material and services; in Kenya and Tanzania, the show makes its entry into Ethiopia with DENTEXPO AFRICA - ETHIOPIA 2017. The event is being held at The Millennium Hall, Addis Ababa, from 12 - 14 May, 2017.Read More
Motors and handpieces
Prophylaxis/dental and oral hygiene
Suction, separator and compressed air systems
Computer modelling, CAD/CAM
Materials for veneers, crowns or bridges
Materials for dental prosthetics
Furniture for dental cabinets
Micromotors and handpieces
Dental maintenance systems
Orthodontic construction elements
Dental laboratory facilities
Refill and therapeutic appliance
Reconstruction therapeutic appliance
Professional and protective clothing
Education and training
Press and media
Financial services, management
Procter & Gamble (P&G) plans to substantially increase its oral care market share following the launch of its Oral-B toothbrushes into the Ethiopia and East African regional market.
The toothbrushes, which are part of the company’s oral care range that comprises of toothpastes and dental floss, is part of P&G’s onslaught for a bigger stake in the fast growing oral care market coming against the backdrop of a highly health conscience consumer.
Brand Operations Manager Victoria Kieti said that P&G is optimistic that following the launch of its Oral B toothbrushes the brand should see share growth as it plans to increase promotional investments to grab more market share.