East Africa's first international trade exhibition on dental products, equipment, instruments, material and services launched in Kenya concurrently with the 20th Medexpo Kenya 2017.
Dentexpo has been branched out from MEDEXPO, Kenya's prime medical trade event. The event will cater to the dental industry of the entire East African region showcasing the latest in the products and technology.
Motors and handpieces
Prophylaxis/dental and oral hygiene
Suction, separator and compressed air systems
Computer modelling, CAD/CAM
Materials for veneers, crowns or bridges
Materials for dental prosthetics
Furniture for dental cabinets
Micromotors and handpieces
Dental maintenance systems
Orthodontic construction elements
Dental laboratory facilities
Refill and therapeutic appliance
Reconstruction therapeutic appliance
Professional and protective clothing
Education and training
Press and media
Financial services, management
Procter & Gamble (P&G) plans to substantially increase its oral care market share following the launch of its Oral-B toothbrushes into the Kenya and East African regional market.
The toothbrushes, which are part of the company’s oral care range that comprises of toothpastes and dental floss, is part of P&G’s onslaught for a bigger stake in the fast growing oral care market coming against the backdrop of a highly health conscience consumer.
Brand Operations Manager Victoria Kieti said that P&G is optimistic that following the launch of its Oral B toothbrushes the brand should see share growth as it plans to increase promotional investments to grab more market share.